Make Their Dreams Real
The Brief: Create a social-forward campaign that to raise awareness and donations to the 125th annual OTSC fundraising luncheon.
The Solution: Connect the monetary value of a donation to the fulfillment of childhood dreams.
LinkedIn takeover
The attendees for the OTSC luncheon are members of the Chicago advertising industry and some of the market’s biggest brands. Let’s meet them on a platform where they’re at most: LinkedIn. We posted directly from the accounts of Havas’ senior staff, utilizing the reach of their network and giving users a reason to halt their scroll and learn more about the kids they’re supporting.
(Click each image to view posts!)
Native Social
Let’s use the Off The Street Club Instagram account to showcase kids actively following their dreams and even make a one come true, with the help of one of my personal favorite snack brands: Takis.
(Click each image to view posts!)
We gave Chicago’s ad agencies and big brands a clear call to action and quantify their donation as a more impactful number: how many kids they are supporting with their donation.
Gallery of Dreams
Let’s give luncheon attendees a chance to see the dreams they can empower. We ask the kids at Off the Street Club to create original works of art about the dreams they have for their futures. At the luncheon, we offer attendees a chance to bid on these pieces. Buying one of these pieces becomes more than just a donation— it is a direct contribution to making the artist’s dream come true. Plus, you get a one-of-one piece of art to keep forever.
Dream Sleeves
We made a dope long sleeve with actual re-wear value. Not only can you feel good about helping kids reach their dreams, you get a shirt that you can style proudly on your next outing to the shores of Lake Michigan or your favorite coffeeshop in Boystown.